An Orthodontic Marketing Consultant Who Actually Runs the Campaigns
Strategy and execution from one person. I build the campaigns, run them myself, and show you exactly what every dollar returned.
Book Your Strategy CallTHE PROBLEM
What an Orthodontic Marketing Consultant Should Actually Do
When practices search for a marketing consultant, they’re usually trying to avoid two bad experiences they’ve already had:
The agency experience. Three pricing tiers, a slick onboarding, and then your account quietly becomes one of fifteen, managed by whoever has capacity that month. Your strategic questions get answered in three days, through a ticket queue.
The advice-only consultant experience. A smart person audits your practice, delivers a strategy document, charges five figures, and leaves. Now you have a plan and nobody to execute it — so it joins the other plans in the drawer.
I built Booked To Capacity to be the third option: consultant-level strategy with operator-level execution. We decide what your practice needs, and then I build the campaigns, write the pages, manage the ad spend, and read the numbers. Strategy and execution never lose anything in translation, because there is no translation.
What Working With Me Looks Like
One package, no tiers.
A complete marketing operation: Google Ads, local SEO, weekly content, call tracking, and monthly ROI reporting tied to booked consultations — not vanity metrics.
Direct access.
You text or email me — the person doing the work — and get a same-day answer. Often same-hour.
Real numbers, every month.
Cost per lead by campaign — and “lead” means a phone call or a consultation request, defined in writing, never a page view. What I changed, why, and what it returned. If something I’m running isn’t working, you hear it from me first, with the data.
A small client list, on purpose.
Your practice gets the operator, not a process — the roster is capped to keep that true.
cost per lead
Under $20
core local campaign, Midwest market
year over year
-50%
blended cost per lead, same quarter, spend nearly flat
lead volume
2X +
year over year, same quarter
Q2 2026, one client engagement. A lead = a phone call lasting 60+ seconds or a completed consultation request — never a page view.
the proof
Proof, Not Promises
These numbers come from one client engagement in Q2 2026. The year-over-year gain is structural, not budget: a bloated top-of-funnel campaign was killed and the account rebuilt around local intent and branded defense. The rebuild also meant shutting down a campaign whose clicks were cheaper than the campaign that works — the searchers behind them were wrong, and killing what doesn’t work, including your own build, is part of the job. Campaign-level figures and the underlying export are available on the strategy call.
What Our Clients Say
Real results from orthodontic practices I work with.
“Duston has done an outstanding job managing the Google marketing for my business. Since he started, our online presence and visibility have improved substantially, and we’ve seen a noticeable difference in our results. He’s always available to make changes, answer any questions, and provide helpful guidance whenever we need it. His responsiveness, expertise, and dedication have made him a valuable partner, and I highly recommend him to anyone looking to grow their business online.”
Dr. Felipe Porto
Enjoy Orthodontics
faq
FAQs
What does an orthodontic marketing consultant cost?
Advice-only consultants charge a project fee for a strategy engagement and leave you to execute it. Agencies charge a monthly retainer with execution handled several layers away from you. My model is a single retainer starting at $2,500/month that includes both the strategy and the hands-on execution.
How is this different from hiring an orthodontic marketing agency?
An agency sells you a process; a consultant sells you judgment. I sell both, from one person: the judgment to know what your market needs and the hands to build it. No account managers, no ticket queues.
Do you only work with orthodontists?
Yes. Orthodontic practices in the Midwest are the entire business. That focus is why the campaigns work: I already know your keywords, your seasonality, your patient journey, and what a start is worth.
How fast will I see results?
Paid campaigns produce data within the first 30 days and typically stabilize at target cost-per-lead inside 90. SEO compounds over two to four quarters. I report both honestly from day one — including what isn’t working yet.